Social media platforms play a key role in helping businesses and individuals to efficiently communicate, while sharing their important information and contents (A Website link, Newsletter, YouTube Video, PDF Digital Magazine or Product Images) with many audiences! Hive of information Social media is the first platform that many of your business audiences will turn to for valuable trustworthy information on your brand during COVID-19! It is vital that social media integration (Facebook, LinkedIn, Twitter, Snapchat, Pinterest, Instagram and WhatsApp) is implemented within your business so that regular news and information updates can be communicated effectively with your audience! Social media is the key platform to the online journey of your business During these uncertain times, and for obvious reasons your physical business is most likely closed. However all is not lost, as social media platforms can help you bridge the gap between your physical business brand and online brand version. Remember that your brand should play the role of the guide in your customers online journey. Your customers should be the hero of your brand while feeling valued and connected! Therefore using all social media platforms will be key to helping your business offer a vision for how great a customer’s life could be if they have new and exciting ways to engage with your products, services, or news information updates! Supporting each other During these uncertain and challenging times, your business could be receiving greater levels of questions and requests for information! Ensure that your social media platforms are easily available for your audiences, while making sure that you can respond fast with regular updates and offers from your brand that helps make your audience feel supported during COVID-19! If possible your business brand should try and offer FREE samples or FREE trials , doing so helps introduce potential customers to your brand while building trust! Discussing COVID-19 Social media platforms are great for discussing all sorts of topics, however when it comes to talking about coronavirus (COVID-19) do ask yourself what are the advantages for your business brand? How much or little should your brand say? Try and focus on positive aspects for your brand as opposed to negative aspects! The negative aspect for many is that the physical side of the business brand has had too close to the public, the positive outcome would be to use social media platforms to inform your audience that you are still available for them. For example you could say something like (It’s not all doom and gloom, our online side of the business brand is always open) Remember to include your website address! If you must discuss coronavirus (COVID-19) in detail for your business brand and customers, remember that your audience will be looking to your brand to provide trustworthy information that delivers clarity, while proving beneficial to them! Business announcements The first and most important announcement by your business brand on all social media platforms should be to update your customers. You will need to inform them about how your brand is adapting during coronavirus (COVID-19) and that you’re still available for them! Let your customers know what social media platforms are accessible for your brand, and if you’re working remotely, the best way they can still contact you! Remember that your customers need to feeling valued and connected! As coronavirus (COVID-19) is a developing situation, you will need to bring regular updates via all social media platforms for your business brand! Your customers will appreciate the updates, while your business brand gains trust from your customers!